First eye tracking test in supermarket with Tobii Glasses

On thuesday we tested the brand new head-mounted eyetracking device from Tobii Technology - the Tobii Glasses. We tested the device with 15 particpiants of different ages and gender at a supermarket near Cologne/Germany.

In a 20 minute session the participants had to buy several predefined products in different areas of the supermarket.

The first impression of this revolutionary eyetracking device was absolutely fantastic. We had no tracking problems nor got any complains from the participants. We couldn't recognize any participant obstractions. 

In the next couple of days we will present the analyzed data.

 

 

 

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Tobii Glasses in action

Tobii Glasses in Supermarket
Shelftesting
Digital Signage
Shelftesting

Some Videos from Youtube

Tobii themselves did some videos with the new Glasses:

Using Tobii Glasses to track mobile devices

It is posible to use Tobii Glasses to analyse mobile device like the iPad, Kindle or Smartphones.